The On-Demand Economy can be defined as the marketplace created by technology companies that connect people with each other to more immediately position and provide goods and services. In other words, the on-demand economy is composed of people-to-people transactions facilitated by technology companies (aka smartphone apps), in which people order goods or services and other people deliver/provide that good/service. The 'on-demand' portion highlights how quickly this exchange can occur when consumers or those with demand are able to connect directly with suppliers (or agents of supply, eg delivery people who are not actually making food but delivering it).